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B2C mobile app with crypto, social network, podcasts & music.
Fountain is a mobile podcast app with a social network where users share “clips” from their favorite podcasts, similar to reels, while promoting the circulation of Sats (Bitcoin) through likes and donations. With 20,000 daily active users, growth had stagnated due to a lack of UX research in the original design. Users encountered inconsistent interactions, low accessibility, and difficulty navigating core features.
We began with a full UX audit, mapping the user journey from onboarding to content interaction. Usability tests and interviews revealed key friction points: unclear navigation, low discoverability of features, and a confusing Sats transaction flow. We restructured the information architecture, streamlined navigation, and created a consistent visual hierarchy.
The redesigned UI adopted a cleaner, modular layout, placing greater focus on podcast content and community engagement. Interactive elements became more intuitive, encouraging clip sharing and creator support. A new design system was implemented to maintain long-term consistency.
Figma high-fi mock-up
Design System applied with library of components and styles
More than 50,000 monthly active users
Post-launch, the results were immediate and measurable. Clip sharing surged, with more users creating and engaging with content daily. Sats (Bitcoin) transactions increased sharply in both frequency and total volume, signaling stronger community participation and creator support. Retention rates rose across all segments, with new users staying active longer and returning users increasing their session frequency. The redesign not only broke the growth plateau but also established a foundation for sustained engagement and long-term product momentum.
Web3 cryptocurrency ecosystem - DePin, AI, Stream, Storage
AIOZ stands out as a multi-layered blockchain ecosystem designed for high performance and scalability. Built using the Cosmos SDK, it features its own native chain (AIOZ Network) while also supporting EVM compatible networks. It can run Ethereum based applications and smart contracts while supporting popular token standards like ERC-20 and NFTs.
AIOZ is unique in its ability to operate across multiple networks, allowing users to interact with both IBC (Inter-Blockchain Communication) and EVM chains under one ecosystem.
We worked on various products such as the wallet extension that includes Send, Receive, Bridge and Stake as the core features but also to give permission to DApps to operate.
DePin allows user to contribute to the network while allowing a part of storage that powers the entire ecosystem. In exchange they get rewarded in AIOZ Tokens.
DEX (Decentralized Exchange) is a platform that allows users to trade cryptocurrencies directly with each other, without relying on a central authority or intermediary. All transactions happen on-chain through smart contracts, giving users full control over their assets.
AIOZ AI - Models & Datasets
AIOZ Wallet - Web Browser
AIOZ Ecosystem - DePin Page
We are specialized in making complex Web3 systems intuitive and we understand user behavior in decentralized environments. Our focus is on simplifying complex blockchain systems across networks (EVMs, IBC, BTC etc...).
Whether it’s a browser extension or a web platform, we design with the knowledge of wallet structures (seed phrases, private/public key management).
We bring clarity and usability to every product we build.
Thurday - Webflow CMS for IRL dating events
Our client, a London-based dating company hosting in-person events worldwide, reached out to us because their branding and website no longer matched their ambitions. At the time, their visual identity appealed to a much younger demographic (around 14 years old), while their real target audience was adults aged 24–35. On top of that, their website consisted of a single landing page with little UX structure, making navigation difficult and leaving users without key information or features.
We began by redefining the brand through art direction, creating a modern and playful identity aligned with their target audience and international growth. This new foundation guided the website redesign, ensuring visual consistency across all digital and physical touchpoints.
Webflow development with custom animated partnership deck page
CMS blog with multiple collection lists and finesweet attributes
CMS with low-code features for worldwide trips events
On Webflow, we built a CMS-driven platform that gave the team full flexibility: recurring events can now be published and managed with ease, tailored landing pages support campaigns, and a dedicated partnerships section highlights their collaborators. We also introduced a blog to strengthen SEO and community engagement, while animations added interactivity and energy that reflect the real-life atmosphere of their events. To ensure autonomy, we trained the client’s team so they could confidently manage and update the website themselves.Beyond delivery, we continue to support the company with long-term upgrades as their needs evolve.
The result is a cohesive brand and digital experience that connects authentically with their audience, provides clear navigation and rich content, and positions the company for international growth.
